Taking Your Business to a Higher Level

How to Find Followers on Social Networking Sites

One of the most frequent questions I receive from those starting out in social networking is “How do I find followers?” Well, first you need to be clear of who your demographic really is. (And the answer is not ‘anyone who’ll pay for my product or service.)

Think about whom you would most love to work with or who would be ecstatic to have found your product. Are they male, female, or either? How old are they? What profession are they in? Do they have children? Are they married, in a relationship, or single? What keeps them up at night? What excites them? Where do they live? What hobbies do they have?

Be as detailed and specific as you can about who your ideal client is – that’s who you are talking to through your social media use and that’s who you are looking for in your followers.

Once you know who your ideal clients are, it’s time to find them. Here are some basic tips on how to go about that:

Find Out Who They Are Following

One of the simplest, yet very effective, ways of doing this is to find other leaders in your field – people who are doing similar sorts of things that you are doing and might have an ideal client similar to yours.

Start looking through their followers and follow the people that match your ideal client description.

Look Them Up

On Twitter, search for the keywords of your ideal client description in some of the various Twitter directories. For example, I might search for entrepreneurs, business owners, artists, writers, self-employed, etc.

You can do a Google search for “Twitter directories” to find these directories, once you start, you will find that it’s fairly easy.

Who Are They Talking To?

The other simple way that I target ideal followers, both for myself and for my clients, is to see who’s talking to whom. Who are the other leaders in my field talking to? Who are my ideal followers talking to?

Look in their Twitter streams – who are they having conversations with? Are they people you’d like to be having conversations with?

Who’s commenting on their posts or writing on their wall on Facebook? Is it a conversation you want to be a part of?

Finding your ideal clients on social networking sites isn’t really all that different from finding them out “in the real world.” It’s still a matter of figuring out where they hang out and who they are interacting with.

Once you figure that out, say hello and introduce yourself.