How Social Networking Works for Sales
By now almost everyone has heard of social networking or social marketing. It has invaded the internet from every corner of the globe. It is also one of the best places to build your brand and find like minded people.
The problem is most people don’t know how to use it to its full potential. I often see them pushing their products and services which is not the correct thing to do. Pushing your wares in a social networking environment is equivalent to a door to door sales man.
Nobody likes them and most of the time they pretend they aren’t home or rudely send them on their way. It’s no different in the social marketing arena; people are tired of being sold to. You have probably already heard the statement nobody likes to be sold, but everyone likes to buy.
Social networking sites can be one of the most lucrative places to conduct business if you follow a simple approach. Knowing people don’t want to hear about the next best product is the first step. You need to go into it with a mind set of someone going to a party.
I don’t think you’d get very far if you went to a party and the first thing you did was start pushing you product on people. No, you need to socialize that is why it is called a social networking site. It’s not called a product promotion site so why treat it like it is one.
The most sales go to the person that tries to do the least amount of selling and the most socializing. It is the only way you can build trust and get them to ask what you do. Once you get the OK to tell them you can invite them to check out your site.
Chances are you will not sell anything to that person, but as in the offline world people like to talk. So when you invite Bob to your website which is the equivalent of your home offline he will tell Sally or Jim about it when he finds out they are looking for what you have to offer.
Now if you would of just tried to push your product on Bob he would of brushed you off and never referred Sally or Jim to your site. So the more you socialize the more people will ask what you do and the more word of mouth advertising you’ll get as long as you stay in touch with people like Bob. If you slack off and stop socializing they will forget about you and what you have a lot quicker than they do offline.